Crane Rebrands To Reflect Breadth of Capabilities
February 12, 2009
Ipswich-based Crane Limited is changing its name to Crane Building Services & Utilities to reflect recent changes in its business and the products and capabilities which it now offers.
Managing Director Peter Wilson said: "Our business has grown rapidly over the past four years and many people may not be aware of the breadth of products and services that we are now able to offer to the building services, gas and water markets. Crane Building Services & Utilities is far more descriptive of who and what we are."
The company has evolved as a result of Crane acquiring in 2003 the businesses of Viking Johnson, Helden and WASK; in 2004 the business of Hattersley; and in September 2008 the business of Delta Fluid Products. Each of these acquisitions extended the company's product portfolio and opened new markets.
Crane Building Services & Utilities describes the range of markets in which the company now operates.
In the building services market it provides valves, pipe fittings, flow indicators, manifold systems and related products for balancing and controlling water systems in commercial buildings. Its portfolio of well-known brands for this market includes Crane Fluid Systems Hattersley, NABIC, Brownall, Rhodes, Wade and IAT.
For the water market, Crane Building Services & Utilities provides a range of products for connecting the same or disparate pipe materials and it is able to offer the widest range of water couplings of any single company. Its water brands include Viking Johnson, WASK, Posiflex and Helden.
For the gas industry it manufactures a range of connectors, fittings, valves and equipment for the safe transmission, measurement and connection of gas. Its brand portfolio in this market includes WASK service and mains fittings and equipment and Sperryn valves, regulators and meter installation kits.
Peter Wilson said: "Although focused on different market sectors, we are united in our common commitment to deliver highly engineered products and to provide safe solutions which are delivered to our customers with the highest level of service."
"The name Crane speaks of who we are, what we stand for, and hopefully how our customers perceive us - a company with history and tradition but also a company that is innovative, quality minded and acts with integrity."
